We have delivered another successful Showroom VIP Event for Opel in France.

Congratulations to the team at Opel Espace Automobiles in Salon de Provence who turned 22 appointments into 18 sales!

This is how it’s done

Working with our partner, Rhino Events, we sent 3,000 skilfully-worded invitations to customers from the dealer’s database. This was followed up with an email reminder and SMS campaign.

Customers booking an appointment to attend the event, received a joining letter and special showroom VIP access pass.

The event coaching team provided training and recommendations that ensured sales success followed.

When arriving at the dealer, things looked very different. The Rhino team had transformed the showroom by installing their “theatre package” which includes the special entrance, blacked out windows and a showroom filled with exciting and innovative marketing communications.

Take a look at the video below


Finally, we let the team at Espace Automobiles do what they do best – sell cars and deliver excellent customer service.

Congratulations to all involved, a truly fantastic sale result.

If you would like to know more about Showroom VIP and how we deliver these events throughout Europe, please contact AMS – working with Rhino, we will deliver sales success for you.