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Our people help automotive manufacturers and their Retailers DRIVE RETAIL, and we are doing it NOW. DRN – Automotive Management Services is a go-to partner for the supply of specialist automotive expertise.
We deploy and manage teams across the automotive business in specialist areas like new and used car sales, and aftersales.
Here’s why
We appreciate challenging performance targets. We’re at our best when we help our clients and the people we work with become successful.
We get the basics right, and we deliver innovative ideas and solutions that improve customer satisfaction, sell cars, and DRIVE sales and profits.
Here’s how
We recruit the very best automotive talent.
Working closely with our clients, we train and manage our people effectively. When they hit the target, we reward them well. This keeps us all motivated and highly focused.
Above all else, we remain a fun, challenging, and engaging business.
Let me tell you who we are; I’d like to bring you up to date.
AMS Automobile Marketing Systems was established in 1993. Over the years, we have supported some of the world’s largest automotive brands, and many of our current clients have been with us since our inception.
AMS rapidly became a significant player across Europe.
We established a network of business operations across Europe, employing people in multiple markets, with key operations in the UK, Sweden, Portugal, and France. Over time, AMS grew into a significant service provider. At its peak, over 100 people in 30 markets supported our diverse client base.
In Sweden, our sister company, AMS Remarketing Services, has become one of the region’s largest remarketing businesses.
2025 was a milestone year for AMS Automobile Marketing Systems.
AMS Remarketing Services outgrew its facility, necessitating considerable investment to build the next generation of remarketing centres. Fudd Finans AB acquired the business and is developing a state-of-the-art, future-proofed operation. My former colleague, Johan Holberg, heads the business as Managing Director. If you believe he or his team can assist you with remarketing operations throughout Europe, they would be delighted to hear from you.
With UK operations ending, it’s time for the next chapter.
Building on over 30 years of experience and continuing the legacy, I was delighted to have acquired the business here in Portugal.
If you require a specialist team for a short- or long-term assignment, DRN Automotive Management Services will recruit, train, and manage the top automotive talent available.
We let manufacturers do what they do best: designing, building, and marketing cars. We can take care of the rest.
The journey continues, and with many changes on the horizon, the automotive industry is the place to be. I’m excited about the future.
If you are, too, come and join us.
Pedro Martins
Managing Director
We offer a wide range of products and services to support automotive manufacturers and help dealers grow their business, increase sales and profitability and deliver excellence in customer care.
we supply automotive manufacturers with people who deliver a full range of services.
Why not register your CV with our Talent Pool? We have a range of assignments and are always looking for Automotive Experts.
Please upload your CV using the contact form on the Upload CV tab.
Registering your CV means we’ll stay in touch.
Our automotive specialists have built their careers with manufacturer or dealer experience—if this is you, please contact us to start the conversation.
We undertake to comply with Data Protection Regulations (GDPR), so please upload your CV only if you are happy for us to retain it on file for 3 months.
We’ll contact you again in three months to see if you want us to keep your CV longer. If not, it will be automatically removed.
We only employ the most talented automotive specialists, and your career is extremely important to us.
If you join Automotive Management Services, you can expect regular training and ongoing support from your programme director.
Working together, we will achieve our client’s objectives, accurately report our progress, and help you develop your automotive expertise and fulfil your potential.
Working with us will allow you to support some of Europe’s leading automotive manufacturers and dealers. Many of our automotive specialists have gone on to join our manufacturer partners, and some now hold senior management positions.
Your employment contract with Automotive Management Services and all local employment conditions apply. All your tax and social security payments will be paid locally.
Our teams tell me that working for DRN – Automotive Management Services is exciting, rewarding, and fun.
Just like our clients, we welcome all talented people, regardless of age, race, gender, or disability. So, if you are thinking of joining us and want to talk, I’d be delighted to get to know you.
Feel free to upload your CV or contact me personally at any time.
Pedro Martins
Managing Director
We supply automotive manufacturers with people who deliver a full range of services.
ather than simple outsourcing, our employees are deployed against a specific service description. We agree on a balanced scorecard that ensures each employee works to a set of KPIs. We then work with you to manage these individuals and, where necessary, offer training and coaching.
In summary, we provide skilled people to deliver a service.
Recruitment
We offer a robust and challenging recruitment process. This has been developed to ensure our recruitment success rate remains exceptional and our employees stay with us for the long term.
We start by clearly understanding the job profile and the skills and knowledge required to deliver success. Aligning this to a precise organisational fit is critical to our success.
We then follow an 11-step recruitment framework.
Recruitment is at the core of our operation, and we attract the best talent in the industry. We can demonstrate our effectiveness through many complex assignments.
In addition to our recruitment site, we use local web recruitment portals and network extensively through LinkedIn and other social media platforms.
Our training programmes are lively, interactive and always tailored to suit our client’s requirements.
We focus on delivering high standards of inspirational leadership to delegates and empowering them to make the changes needed to drive profits and sales success.
We don’t “run courses” we “manage conversations.”
Successful programmes need effective people to run them. This is especially important for dealer-facing field managers and back-office support teams.
DRN – Automotive Management Services will train your people to do their jobs and give them the skills they need to succeed in their careers. We will help prepare them for the challenges they face.
Before you read this, test your current training provider against the following…
Are they:
If you answered ‘NO’ to any of these, perhaps you are not working with a training partner who truly understands automotive retailing today.
Our training and coaching programmes are relevant today. We empower employees to deliver long-term profit improvement and achieve new and used car sales targets.
We offer training in the classroom or on-site at the dealer facility. Each has its benefits, and it is vital to choose the correct format for a given budget and training goal.
We start with a training needs analysis, which shapes our content.
We then bespoke your programme from our comprehensive range of regularly updated modules.
Our training programmes cover every aspect of Dealer Management, Sales Management, Sales Executive, and Financial Products training.
We have over 30 years of experience helping manufacturers drive retail through their used car marketing programmes. The list is long; it includes Vauxhall’s Network Q in the UK, Das WeltAuto for the Volkswagen Group, BMW Premium Selection, and many more.
Today, we are examining whether used car programmes are still relevant and helping extend the product lifecycle with new ideas and fresh thinking.
We have a comprehensive ‘Tool Box’ of used car best practice processes and automotive.
experts to engage dealers and help support their development.
Successful used car retailing starts with freeing up cash, having the right stock mix, and employing well-trained sales professionals to guide buyers towards a sale. For dealer used car managers, it’s about following tried-and-tested processes for acquisition (like handling a part exchange), preparation and display, stock turn, profit retention, and customer care.
If you want to deliver a class-leading used car programme, you probably have access to the central programme developed by the brand you represent. Where you might need help is to localise this for your buyers and to get your dealers committed and enthusiastic about the increased profits that follow.
At Automobile Management Services, we employ automotive professionals with experience running a dealer for these assignments. This is why we are successful – our people share knowledge, and they “facilitate”.
Here’s our approach to dealer development:
Stage 1: Benchmarking
The dealer is asked to allow us to perform a 360-degree business analysis.
Dealers allow us to do this because it’s not an audit. We invite senior managers to join us and provide a comprehensive report, which is reviewed together with the dealer owner/operator.
Stage 2: Business Case
We have a simple 2-page business case that enables us to easily set KPI targets and show dealer managers “what’s in it for them” if they join us on a coaching programme.
We identify and prioritise areas for profit improvement by comparing the dealer’s performance with industry KPIs, benchmarks, baselines or norms for similar dealers.
With the dealer team in agreement, we set out KPI targets that the dealer feels are realistic and can be achieved with the proper support. The business case sets the priorities because it focuses on areas likely to generate “quick wins” regarding sales and profit growth.
Stage 3: The Probable Cause
There is always a reason why KPIs underperform. We call this the “Probable Cause.” The DRN Automobile Management Services Tool Box has a comprehensive list of the “Probable Cause” for every KPI.
Stage 4: The Solution
This is a well-written, easy-to-follow, but comprehensive action plan. It’s full of innovative ideas and best practice solutions collected from working internationally and across multiple markets.
Stage 5: Team Coaching
We get stuck in—we’ll help move cars around the site or review service job cards. We work hands-on to get the job done.