Welcome to DRN – Automotive Management Services:

Our people help automotive manufacturers and their Retailers DRIVE RETAIL, and we are doing it NOW.

DRN – Automotive Management Services is a go-to partner for the supply of specialist automotive expertise.

We deploy and manage teams across the automotive business in specialist areas like sales and aftersales.

Here’s why

We appreciate challenging performance targets. We’re at our best when we help our clients and the people we work with become successful.

We get the basics right, and we also like to challenge the status quo to deliver innovative ideas and solutions that improve customer satisfaction, sell cars, and DRIVE RETAIL sales and profits.

Here’s how

We recruit the very best automotive talent. Working with our clients, we train our people and manage them very closely.

We ensure our people have the tools to achieve our clients’ business objectives. When they hit the target, we reward them well. This keeps us all motivated and highly focused.

Above all else, we continue to be a fun, challenging and engaging business.

Recent News and Updates

About Us

Darren Atkin

Let me tell you who we are; let me bring you up to date.

AMS Automobile Marketing Systems was established in 1993. Over the years, we have worked with the biggest automotive brands, and some of today’s clients have been with us since we started.

AMS rapidly become a significant player across Europe.

We established offices and businesses across Europe to employ our people in multiple markets, with key operations in Sweden and Portugal. Over time, AMS grew into a significant service provider. At its peak, over 100 people in 30 markets supported our varied client base.

In Sweden, our sister company, AMS Remarketing Services, became one of the region’s biggest remarketing businesses.

2025 was a milestone year for AMS Automobile Marketing Systems.

AMS Remarketing Services outgrew its facility, and considerable investment was needed to build the next generation of remarketing centres. Fudd Finans AB acquired the business and is building a state-of-the-art, future-proofed operation. My ex-colleague Johan Holberg heads the operation as Managing Director. If you think he or his team can help you with remarketing operations through Europe, they would be delighted to hear from you.

At the same time, our UK client Vauxhall Motors, who, incredibly, had been with AMS since 1993, changed operations under Stellantis ownership, bringing our partnership to a close.

With UK operations ending in December 2024, and consolidation following events in Scandinavia, it’s time for the next chapter.

Building on over 30 years of experience and continuing the legacy, I was delighted to have acquired business operations here in Portugal.

If you need a specialist team for a short, or long-term assignment, DRN Automotive Management Services will recruit, train, and manage the best automotive talent available.

We let manufacturers do what they are good at: designing, building, and marketing cars. We can take care of the rest.

The journey continues, and with many changes heading our way, automotive is the place to be. I’m excited about the future.

If you are, too, come and join us.

Pedro Martins
Managing Director

Products and Services
to help you increase sales and profitability

We offer a wide range of products and services to support automotive manufacturers and help dealers grow their business, increase sales and profitability and deliver excellence in customer care.

RecruitmentandTeamSupply

Recruitment & Team Supply

DRN – Automobile Management Services, we supply automotive manufacturers with people who deliver a full range of services.

Training-and-Workshops

Training, Learning & Development

Our training programmes are lively, interactive and always tailored to suit our client’s requirements.

UsedCarProgram3

Used Car Marketing Programmes

We have over 30 years of experience helping manufacturers drive retail through their used car marketing programmes.

NewCarSalesDevelopment

Dealer Development & Profit Improvement

DRN – Automobile Management Services employs automotive professionals with experience running a dealer for these assignments.

To find out how you can sell more cars and retain your customers now and in the future

Thinking about joining AMS becomes – Think about Joining us

Why not register your CV with our Talent Pool? We have a range of assignments and are always looking for Automotive Experts.

Please upload your CV using the contact form on the Upload CV tab.

Registering your CV means we’ll stay in touch.

Our automotive specialists have built their careers with manufacturer or dealer experience—if this is you, please contact us to start the conversation.

We undertake to comply with Data Protection Regulations (GDPR), so please upload your CV only if you are happy for us to retain it on file for 3 months.

We’ll contact you again in three months to see if you want us to keep your CV longer. If not, it will be automatically removed.

Meet Business Sales Manager Hristo Matev from Bulgaria

A message to new employees

We only employ the most talented automotive specialists, and your career is extremely important to us.

If you join Automotive Management Services, you can expect regular training and ongoing support from your programme director.

Working together, we will achieve our client’s objectives, accurately report our progress, and help you develop your automotive expertise and fulfil your potential.

Working with us will allow you to support some of Europe’s leading automotive manufacturers and dealers. Many of our automotive specialists have gone on to join our manufacturer partners, and some now hold senior management positions.

Your employment contract with Automotive Management Services and all local employment conditions apply. All your tax and social security payments will be paid locally.

Our teams tell me that working for DRN – Automotive Management Services is exciting, rewarding, and fun.

Just like our clients, we welcome all talented people, regardless of age, race, gender, or disability. So, if you are thinking of joining us and want to talk, I’d be delighted to get to know you.

Feel free to upload your CV or contact me personally at any time.

Pedro Martins
Managing Director

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Whether you are thinking of joining us or you want to know if we can help, we would love to hear from you so let’s get in touch!

AMS UK: Head Office

Rua Tomás da Fonseca, Torres G – Centro Empresarial Torres de Lisboa

ams